Lane's End is a thoroughbred horse racing and breeding farm located in Versailles, Kentucky. Lane's End is famous for breeding and standing some of the most successful and influential sires in the industry.

As a Junior Graphic Designer I assisted in the creation of visual materials that supported the farm's branding, marketing, and promotional efforts. My responsibilities included designing print materials such as brochures, OOH, and event collateral, as well as digital assets for social media and the company website. I worked closely with art directors and senior designers to ensure that all design elements were aligned with the Lane's End brand, maintaining consistency across all touchpoints. Additionally, I contributed to the development of visual concepts for special events, horse sales, and promotional campaigns, while also helping with photo editing, layout design, and asset management.