PERSONAL PROJECT, 2020

Casa Bella is a concept winery focused on raising awareness of Colombia’s most endangered animals. The brand merges the elegance of fine wine with a strong environmental message. Each wine label features beautiful “offset'“ photos of Colombia’s endangered species, highlighting their unique characteristics and the urgent need for their conservation. To deepen the connection with consumers, the packaging includes informative snippets about the animals' natural habitats, their role in the ecosystem, and the threats they face.

The design also incorporates sustainable elements, such as biodegradable materials and eco-friendly inks, reflecting the brand's commitment to both environmental responsibility and wildlife preservation. Through Casa Bella, I aimed to create a refined yet meaningful product that not only celebrates the art of winemaking but also serves as a platform for educating and inspiring action to protect Colombia’s endangered species.