PERSONAL PROJECT, 2020

Inspired by the rich biodiversity of South America, I designed Paradise Brewery, a concept craft beer brand dedicated to raising awareness about Colombia’s most endangered bird species. The project combines the vibrant beauty of Colombia’s biodiversity with the artistry of beer packaging. Each beer label features illustrations of endangered birds native to Colombia, designed to capture the essence of these creatures and their natural habitats.

The packaging also includes educational messaging about the birds’ ecological importance and the threats they face, encouraging consumers to learn more and take action. Through this project, I aimed to create a visually striking brand that not only celebrates Colombia’s rich wildlife but also uses packaging as a platform for environmental education and change.